Saturday, January 28, 2012

The White Check

Have you heard of Psst...

Pssst…is all about some of the best known food and consumer brands in the country. If you would like to receive news about new products (and even samples and coupons from time to time), you can become a member.  Pssst… also offers a behind-the-scenes look at General Mills and occasionally an opportunity to give your opinion about products and initiatives. Pssst… is fun and it’s free to Join.

Just recently, I was sent 5 boxes of General Mills white check cereals through the Psst... program.  Love them.  Love that General Mills is running a whole campaign on whole grains.  Read more about it below.

What Is a Whole Grain:

”Whole grain” means it’s the complete grain, including the bran, germ and endosperm. Whole grain cereals use the entire grain seed of wheat, rye, rice, barley, corn, or oats without refining out the bran and germ. Whole grain is a powerful nutrient package that has vitamins, minerals and fiber. The health benefits of whole grain come from those three components working together in their natural proportions.

How to Look for Whole Grain

General Mills developed “Fast Lane For Whole Grain,” an online educational game that allows you to navigate virtual grocery store aisles and identify products that have whole grain as the first ingredient. You'll also have the option to enter a sweepstakes to win one of each of the 50 cereals with the white check.
Visit to play “Fast Lane For Whole Grain” or learn more about the importance of whole grain. Plus, check out Dr. Travis Stork in this brief video on how to find whole grain and this clip from his show, “The Doctors.”

1 comment:

Neha said...

I look for those words 'whole grain' too on the ingredients list. Good to have a program that helps you ascertain those things.